Mama Mia! Actors to appear with amped-up brides

You've heard the old warning about waving red in front of a bull.

A department store is eagerly waving white in front of hundreds of amped-up brides-to-be. The result is the chaotic tradition known as the "Running of the Brides."

Members of the cast of the Broadway show "Mamma Mia!" will be on hand for the event Friday in Manhattan.

Some brides with team members. Women have been known to strip down to their underwear - as in the store - while punching of deeply discounted dresses at the Filene's Basement / Syms event.

Organisers say dresses originally priced up to $ 10,000 will go for $ 249 to $ 699.