Monday, June 20, 2011

Article and press releases are ones of the most important marketing tools. Publication of articles and press releases helps to increase traffic on your site, get high rankings for it, attract more visitors and consequently increase your levels of sales.

In spite of the fact that articles and press releases are two different types of marketing tools, nevertheless some people still confuse them. So, if you would like to start writing press release and articles you should understand several basic elements about them. Article is an informative text on some subject which is published in the magazine, newspaper or book. What are the main features of the article? First of al the article should have a topic (as one should take into account the length of the article the number of words rarely exceeds 2-3 thousands, it is advisable to stick to one topic only). The topic must be interesting for your reader and must inform him about some subject (usually you can publish articles under a definite topic, so it would be easier for the reader to choose the subject he is really interested in). 

After you have chosen the topic, you can start writing the article. The typical format of the article consists of the following: the headline of the article (must be intriguing, attracting and appealing and induce your reader to read your article further); the body of the article (actual text that should comprise both factual and analytical material-ideally you should not only provide some facts but analyze them as well); conclusion (in this part your point of view must be stated or some advice on the possibility to resolve the problem should offered).

How does the press release differ from the article? Whereas the main purpose of the article is to inform public about some general topic, the main purpose of the press releases is to inform public about some events or developments in the company. As the press release differs in its format from the article so does the writing process. When one starts writing the article one should take into account several important points: the press release should inform about some event or developments, in short it should provide your readers with some news, the text of the press release should provide some information in easy to-read and informative way. One must understand that the reader is looking for the information about your company, not some exaggerated statements or advertisement. Finally, it should be issued up to some event. These are several important differences between the writing of the press release and the writing of the article. This article has highlighted most important of them.

Ethically Sourced Flowers

Flowers epitomise emotion and can have a very beneficial impact on people. They are sent to communicate their feelings to their nearest and dearest. Wouldn't it be even better if people were able to confidently buy sustainable, ethically-sourced flowers to communicate their feelings? After all, ethical commitment is an emotion as well! However, buying sustainable, ethical flowers is a niche activity in the UK, with only a handful of florists offering produce which is truly ethically sourced.

First of all, some numbers:
The total market for cut flowers and house plants in the UK is estimated to be £2.2 Billion and is expected to exceed £3 Billion by 2011. Despite the incursion of mutiple alternatives including gifts, chocolates and wines, people are still saying it with flowers, although the UK lags behind the rest of Europe in annual per capita spend on flowers.

There is a perennial debate regarding industry standards for flowers, as consumers have historically been confronted with confusing symbols of ethical quality. The Kenyan Flower Council which accounts for much of the imports into the UK, is governed by Fair Trade, which regulates the code of conduct for more than 1,000 farms in Kenya, although only about 25 large farms supply over 75% of Kenya's flower exports. Ever since its introduction to the flower industry in 1999, Fair Trade has done an excellent job of supporting more than 10,000 workers in developing nations, by setting ethical standards to improve working environments. 

Believe it or not, there are rascals inhabiting this very planet, their consequence emanates from under the woodwork everywhere, and arrives without warning at your inbox.

These communiqu├ęs, in the form of emails, are simply the result of people who have gone "phishing," not to be confused with the term "gone fishing," a practice no one seems to object to except maybe the fish. Still these rogues are after a fish, and the fish my friend is you!

Phishing employs both technical schemes and reliance on your lack of caution, to gain your personal identity and financial information data.

The way they hook their victim is through a cloaked link (the bait) leading their unsuspecting fish, that's you, to a counterfeit website carefully designed to trick their catch (you) into divulging private financial data such as, credit card numbers, usernames, passwords, social security numbers, and so forth.

These traps are intermingled with everyday spam, or whatever passes as spam, littering your inbox. In reality, ordinary spam is merely bothersome at worst, requiring its disposal through excessive use of the delete key, yet phishing can be far more destructive.

These deceptive ploys fraught with harmful intentions are daily appearing in mail boxes everywhere, arriving from outside and inside the country highlighting the Internets lack of policing and our peril.

An email message can be a useful and handy tool, yet it's tailor-made for this type of villain. The reminder you receive can appear as a genuine concern from a business you are doing commerce with, and have already entrusted your personal information.

The subject line of these bogus emails reads something like, "We suspect an unauthorized transaction on your account," then sets the hook by declaring only "good intentions" by stating, "To ensure your account is not compromised, please click the link below and confirm your identity.

Web Design Delhi company e-fuzion keep the layout of the website as simple as possible without creating undue distractions in the form of ads that pop up every time the user is browsing on your website. It always tries to give the website a more customer friendly experience by designing a simple user interface. It is vital to communicate effectively with your customer; this can be made possible only with a good website design. Web Design Delhi Company always tries to use such designs which are more customer-friendly and avoid using technical terms as far as possible. Web Design Delhi company e-fuzion makes sure that the web sites are able to put across your ideas and suggestions along with the message in such a manner that it gets across to the customer. Thus, your website design must be able to create more acquaintance about your company and its products. Content is the king, eye catching visual images, self explanatory web pages. Web Design Delhi Company e-fuzion keep web site with good design, its design as simple as possible. It also provide good communication medium, these are the five popular principles of making a marvelous web site.

Like products, websites have to be easy to use as well as attractive. So, once you have completed your web design, it's vital to get real people to test it. Larger websites often do user testing with wire framing of their early web design jobs. A web design frame is a very simple prototype of a web page showing the basic layout without any of the colors or images that will end up showing the final web design picture. Testing how people use wire frames is an excellent way of identifying any usability problems in the web design early on rather than waiting until the website has been launched. Once you have sketched your ideas and decided which ones to try out, you are ready to open your web design program.

Web Design Delhi company e-fuzion is the web design programmer in which many web designers use to create the graphics for their websites. Basically, you draw your website with the help of a web design program like Photoshop or Paint Shop Pro before coding it with CSS, HTML or PHP and other computer languages.