MTV / Associated Press A promotional image for MTV's new show "Skins" |
It looks like MTV goofed when they aired two ads for the new Chevy Volt on the premiere of their controversial new teen reality drama, “Skins,” on Monday night.
“We received a lot of emails,” GM manager of communications Ryndee Carney tells FOX411 exclusively. “So then we began to investigate because we, of course, never intended to advertise on the show in the first place. We talked to MTV and they rectified the situation.”
The Parents Television Council, who launched a boycott of GM along with other brands who advertised on the controversial show on Thursday, applauded the move.
“PTC also thanks General Motors for swiftly responding to PTC members’ concerns about Chevy Volt advertisements," PTC president Tim Winter said in a statement released to FOX411. “GM told PTC that ‘Skins’ was on its ‘do not buy’ list on MTV, and that MTV admitted placing the Chevy commercial on ‘Skins’ in error. GM also stated that MTV had apologized for its error.”
In addition to the call for a boycott against “Skins” sponsors, the PTC asked lawmakers and law enforcement officials to open an investigation regarding possible child pornography on the cable network’s newest series
The show features several teenage actors engaging in “foul language, illegal drug use, illegal activity as well as thoroughly pervasive sexual content,” PTC President Tim Winter said in a letter sent to the chairmen of the U.S. Senate and House Judiciary Committees and the Department of Justice.
The flurry of controversy follows a series of panicked meetings that the New York Times reported took place at MTV headquarters Tuesday, where executives even went so far as to discuss criminal charges.
In a statement released Thursday, MTV defended the show that they claim addresses “real-world issues confronting teens in a frank way.”
"We are confident that the episodes of 'Skins' will not only comply with all applicable legal requirements, but also with our responsibilities to our viewers,” they said.
Taco Bell announced Thursday they had pulled their ads from the show.